Privacy Policy

Last updated: June 2026

At Showtime Apex ("we", "us", or "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit or make a purchase from our store.

1. Information We Collect

When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect information about which pages or products you view and how you interact with the Site.

When you make or attempt to make a purchase, we collect your name, billing and shipping address, payment information, email address, and phone number ("Order Information").

2. How We Use Your Information

We use Order Information to fulfil orders, process payments, arrange shipping, and provide invoices and confirmations. We also use it to:

Communicate with you about your order
Screen orders for potential risk or fraud
Send you marketing communications if you have opted in
Improve and optimise our Site through analytics

3. Sharing Your Information

We share your information with trusted third parties to operate our business:

Shopify — powers our store. Privacy policy: shopify.com/legal/privacy
Payment processors — to securely process your payments
Shipping carriers — to deliver your orders
Google Analytics — to understand how customers use our Site. Privacy policy: policies.google.com/privacy

We may also disclose your information to comply with applicable laws, respond to legal requests, or protect our rights.

4. Targeted Advertising

We may use your information to provide targeted advertisements we believe may interest you via platforms such as Facebook and Google. You can opt out of targeted advertising:

5. Cookies

We use cookies and similar tracking technologies to track activity on our Site. Cookies are small data files that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies, but some parts of the Site may not function properly without them.

6. Your Rights

California residents (CCPA): You have the right to know what personal information we collect, how it is used, and to request deletion of your personal information.

European residents (GDPR): You have the right to access, correct, update, or request deletion of your personal information at any time.

To exercise any of these rights, please contact us using the details below.

7. Data Retention

We retain your Order Information for as long as necessary to fulfil the purposes outlined in this policy or as required by law. You may request deletion of your data at any time by contacting us.

8. Security

We take reasonable precautions and follow industry best practices to protect your personal information from unauthorised access, disclosure, alteration, or destruction. All payment information is encrypted via SSL/TLS.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will notify you of any significant changes by updating the date at the top of this page.